Sam is a Chartered Accountant and helps the self employed and SMEs focus their energy on Brand, Business and Balance. This ethos helps businesses to see the value in including purpose, good ethics and sustainability policies to what they do, and helps to communicate positive news through their brand values and marketing policies. These two actions combined can result in better decisions being made, which in turn lead to a stronger business which is fit for the future.
Sam is also lead of the SME Finbiz2030 taskforce in the UK, an initiative between Chartered Accountants Worldwide and One Young World. The aim is to establish an active and engaged finance and business community globally that is dedicated to achieving the SDGs by 2030.