With a 20 year career in the licensing industry across media and lifestyle brands, working with companies such as HIT Entertainment, Mattel, Marvel and more recently driving sustainable change within the consumer products division at National Geographic. Helena is leading the conversation for a more sustainable consumer goods industry through ‘Products of Change’, an online platform created to enable business to be educated around
sustainable practices. The platform provides a networking zone to enable its members to connect and drive peer to peer learnings, as well as delivering educational materials, research documentation, videos, podcasts, webinars and a weekly newsletter. Helena is also curator for the first sustainability in licensing conference (SILC) taking place on the 24th and 25 th of November 2020 and is looking forward to seeing how together, as an industry,
we can drive sustainable change.