Guy Loftus

The climate crisis is such a huge catastrophic issue that for a lot of people it’s too big to engage with – it’s too easy to get sucked into a wormhole of fear or to stick your head in the sand.

We need to bring this back down to earth to give people the knowledge that we have a choice, that this is something that we can control and that we can do it in simple ways.

We all need to feel emotionally invested, because that’s what really drives us to action, and the quickest way to connect with someone on an emotional level is through a well told story.

Guy created Studio Future to work with organisations that protect our environment and improve people’s lives, to tell these incredible stories, connect on a deeper level and inspire people to take action.