Eleanor Barker

Eleanor is the global brand director for gifting & new brand partnerships for global brands at WBA,  a global leader in retail and wholesale pharmacy.

With 20 years of marketing experience from companies as diverse as Coca-Cola, L’Oréal, Walgreens Boots Alliance, GlaxoSmithKline and Pernod-Ricard. Eleanor is passionate about building brands and developing products which make a real difference to consumers, encourages positive change for the world and drives value.

In 2020 she led the change transformation programme to remove all single use plastic from the Christmas 2020 gift offer at Boots and Walgreens (across the WBA owned brand portfolio) and launched a new product partnership with BBC Earth. The BBC Earth gift range is not only carbon neutral (an industry first) but vegan, cruelty free and saves the equivalent of nearly a million plastic bottles from the supply chain whilst also educating and encouraging consumers to recycle their bathroom plastics.