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David Macdonald

The Path

David Macdonald is a serial entrepreneur and thought-leader in the financial services industry where he has pursued a successful career for over 30 years.

David set up The Path after a period of deep self-reflection about our destruction of the environment. Shocked by the unprecedented climate and ecological emergency and the disastrous path towards extinction we face, he realised that a huge impact to be made by revolutionising the investment model so that savings are solely invested for good.

The Path was a finalist in the Business Green awards 2020, David is in the Top 8 ethical financial advisers, and was named as one of the “Top 100 people transforming business” in Business Insider 2020. When he used to fly was a speaker in Europe, the Middle East & USA.


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